It's the age old question that every woman has put to her partner at one time or another - but now gals can make up their own minds.
With those famous words "Does my bum butt look big in this?" in mind, retailer Jeans West has rolled out the first of its butt cams, The Daily Telegraph reports.
The camera snaps an image of your backside on your own personal screen in the change room so you no longer have to venture into the main store and run the gauntlet of unflattering light and mirrors.
Jeanswest CEO Stephen Younane said the camera was a "way to bring some fitting room fun to the experience of purchasing a pair of jeans"and alter the once daunting fitting room experience.
But leading retail consultant Stephen Kulmar, of Retail Oasis, said change room novelties such as the butt cam have more to do with securing sales and offering service as retail stores cut down staff numbers.
"For males the change room is where the sale is made," Mr Kulmar said.
"Men don't like going shopping so if you can get them into the change room this is where the sale is made. And for women in particular, if they think their behind looks good in something, they'll buy it."
Mr Kulmar said developments such as the butt cam also compensated for decreasing numbers of sales staff.
"Instead of adding staff, they are re-organizing their service," he said.
While Jeans West was the first to offer the service in Australia, technology has been lurking in change rooms internationally for several years.
British chain Ted Baker installed cameras along with video screens showing films to coax its customers to buy up.
US jeanswear giant GAP trialled clothes with a radio frequency that could be "read" when brought into the change room and then offered accessorizing suggestions on a personal video screen.
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