A bar in Spain is serving up free beer and tapas to customers who insult its bartenders.
Casa Pocho in the beach resort town of Cullera near Valencia opened last week and says its promotional gimmick is working like a charm, reports the Daily Telegraph.
Bernard Mariusz, the bar's Polish-born co-owner, said the free alcohol and snacks go only to those who come up with truly original insults.
"They can't call me S.O.B., but they can call me jerk, idiot, clown, that kind of thing," Mr Mariusz said. "This works, because even people in their 70s come to insult me."
Mr Mariusz said he and Michal Lotocki, his business partner, came up with the idea to help people relax during the recession.
Rather than argue about money at home with their spouses, he suggested they stop by and take it out on him.
One of the most memorable insults came from a woman who told Mr Mariusz his ears were so big they reminded her of a car with its doors wide open.
"Nobody overdoes it. Nobody," he said.
The best insults earn their creators a small glass of beer and a plate of finger food, which normally cost 1.50 euros (£1.20).
Newcomers tend to be shy, but eventually get into it, with the proprietor's help.
"I prod them a bit, say things like, 'Sir, where are you going with a face like that?"'
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