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Reports About eMobile Monkey Commercial ...

The report is heavily biased towards the view that the commercial was bad and needed to be pulled, but it does admit these two truths:

* None of the Japanese people shown the commercial by CNN saw any link to Obama.

* eMobile has received no complaints from Japanese customers.

Sometimes a monkey is just a monkey. To the Japanese people that made the commercial and the Japanese viewers watching it, the commercial was just about eMobile’s cute Japanese monkey mascot running a campaign of change. The monkey is not “portraying” Barack Obama, he’s just using Obama’s campaigning style to draw people to eMobile’s products. The commercial has nothing do to with race.

  • Leilah
  • posted by Leilah
  • Date 7/16/2008 7:32:03 AM
  • Views: 2011
  • All Ages
  • All Ages

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15 Comments

Current View: 15 / Show all Comments

{MonZa} : LVL 22: VP 3.1: said:

{MonZa}

8 votes NegativePositive

144 days 3 hours ago...

some ppl are just looking for a reason to be offended.

Tajumera : LVL 35: VP 4.3: said:

Tajumera

2 votes NegativePositive

144 days 2 hours ago...

Obama does look a bit like a monkey, just like Bush does. The black person/monkey connotation is historically valid, but I don`t think it is insinuated in the ad. To be honest, I think playing the race card at every opportunity does more harm than good. If most people weren`t inherently racist, this wouldn`t be a problem.

bigvi : LVL 33: VP 4.2: said:

bigvi

3 votes NegativePositive

143 days 22 hours ago...

This is why you need to look at the intent. I realize everyone wants to play the victim, but for cryin out loud.

zecbmo : LVL 21: VP 3: said:

zecbmo

0 votes NegativePositive

143 days 22 hours ago...

i thought that was a funny video

racism was invented in america

importrx7 : LVL 42: VP 5: said:

importrx7

2 votes NegativePositive

143 days 20 hours ago...

Obama-san?

ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
h
Obama-san......

Tony2z2 : LVL 42: VP 5: said:

Tony2z2

1 votes NegativePositive

143 days 18 hours ago...

SEE! Yes to Obama = No to Monkeys in Japan!
i saw that coming... now all the monkeys in Japan will be out of work if Obama becomes president...

velocity73R : LVL 37: VP 4.5: said:

velocity73R

1 votes NegativePositive

143 days 17 hours ago...

Fuck the US and their spreading of Fucked UP`ed idealism. Maybe they should interview the million dead Iraq`s, many of them women and children and see what they think of the ad, considering the US went in under false pretenses[Weapons of mass destruction]. Oh right they can`t, because they`re already dead. Good thing this monkey thing is resolved though...

neuroticneko : LVL 34: VP 4.2: said:

neuroticneko

3 votes NegativePositive

143 days 17 hours ago...

I saw no issue with the commercial. Blacks need to stop being so fucking sensitive on stupid shit.

Alphamatroxom : LVL 29: VP 3.8: said:

Alphamatroxom

3 votes NegativePositive

143 days 16 hours ago...

It`s a good thing Obama isn`t a giant black man or they would`ve had to use a gorilla instead

neuroticneko : LVL 34: VP 4.2: said:

neuroticneko

1 votes NegativePositive

143 days 16 hours ago...

^^hahahahaha awesome dude. Gods you are so fucking racist ain`t you? =P <3

9mmpainpill : LVL 21: VP 3: said:

9mmpainpill

2 votes NegativePositive

143 days 16 hours ago...

"Obama-san?

ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
h
hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
hhh
h
Obama-san......"

This video made me laugh my ass off...lol

leysin : LVL 33: VP 4.2: said:

leysin

2 votes NegativePositive

143 days 15 hours ago...

Didn`t realize that Japan could vote in US elections, well they don`t so it doesn`t matter. The companies’ mascot is a monkey so it seems like an honest misunderstanding. The Bible condones slavery so why aren`t there a mass outcry from Black Churches. Hypocrites if you ask me.

revoke : LVL 28: VP 3.7: said:

revoke

1 votes NegativePositive

143 days 13 hours ago...

NANCHING was funny too. never racist...monkeys are reveared in japan, NOT NIGGERS...

beef n broccoli : LVL 30: VP 3.9: said:

beef n broccoli

-3 votes NegativePositive

143 days 4 hours ago...

Personally, my instinct tells me there was no malicious intent with this commercial, however if Japan didn`t see that this could offend, its only a testament to their cultural ignorance. Its important to remember that ignorance is never an excuse when it comes to racism. Moreover, in a country which characterizes blacks as dark as tar with explosive looking lips in anime i see this another example of their flippant and sterotypical representation of black people.

To all the closet racists above (including the poster with the stupid, self answering argument -"eMobile has received no complaints from Japanese customers.") i pose you this question:
If this advert was made in the states, for the U.S market, dont you think the uproar would have been justified?

Just because Japan can`t be bothered in investigating in socialogy (96% are native to the country) doesn`t give them an excuse.

So in the words of biggie smalls:
"And if you don`t know, now you know nigga!"

kimangroo : LVL 28: VP 3.7: said:

kimangroo

1 votes NegativePositive

137 days 2 hours ago...

No, I doubt very much there was any racist intent on the behalf of the advertisers, yes I do think those who were aware of the racist connotations should have complained, and I think the company has done the right thing in explaining itself and pulling the ad.

It`s not a big deal but it does reveal some of the Japanese public`s cultural ignorance of the rest of the world.

HOWEVER I`d like to question those who get on their high horses about other countries` cultural ignorance, especially concerning the West and the USA. I find it very difficult to take Westerners, especially Brits and Americans, lecturing others on cultural ignorance.

So how much do all the moralizers know of all the cultural taboos, faux pas, negative connotations etc of all the countries and cultures in the whole world?

Very little I`d imagine.

So chill out.

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