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Gum With Bark - Beats Bad Breath

CHICAGO (Reuters) - Magnolia bark extract -- a traditional Chinese medicine -- may be the newest weapon in the war on bad breath.

Chewing gum maker Wm Wrigley Jr Co said on Tuesday that it has added a bit of this germ-killing compound to their Eclipse gum and mints. The hope is to not simply mask bad breath, as most strongly flavored mints and gums do, but to kill odor-causing bacteria.

Magnolia bark extract has long been a staple of traditional Chinese medicine. It is used to treat fever, headache and stress -- and has proven effective against germs that cause ulcers. Recent studies have shown it has low toxicity and few side effects.

Most bad breath occurs when bacteria in the mouth break down proteins, producing foul-smelling sulfur compounds. But many antimicrobial agents cause nasty side effects like tooth staining, making them impractical for oral care.

According to research published last fall by company scientists, researchers in Wrigley's lab tested magnolia bark extract on cultures of three types of oral microorganisms. The extract killed 99.9 percent of the microorganisms within five minutes, the researchers said.

In a study of nine volunteers who chewed the mints after lunch, they killed off more than 61 percent of the germs that cause bad breath within 30 minutes -- which is comparable to some commercial mouthwashes, the company study found. Mints without the extract were only 3.6 percent effective.

Gum with the extract took a bit longer to kill oral bacteria. The extract also helped kill a group of bacteria that causes tooth decay.

Wrigley's tree-bark gum will be on U.S. store shelves later this summer. Mints with the tree-bark extract will be available this fall.

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10 Comments

Current View: 15 / Show all Comments

SomeoneUKno : LVL 36: VP 4.4: said:

SomeoneUKno

21 votes NegativePositive

108 days 1 hour ago...

Now watch -- In about 3 months a scientific group will find that it causes cancer, just like tap water (according to studies in the state of California)

rhuitron : LVL 34: VP 4.2: said:

rhuitron

15 votes NegativePositive

108 days 1 hour ago...

^ YAY! I`m in California!

You know who would be the engine behind those scientist you were talking about? other gum/mint candy producing companies.

Solely because Wrigley will end up putting a patent on it, and they (Opposing companies) cant have some of that money.

It`s the same type of immoral bullshit that the Pharmaceuticals pull by lobbying the law making agency on new/old drugs.
(Which name slips me right now, due to hang over!)

Kudos Wrigley, for actually trying to take care of the problem that millions of people have, rather than just putting a fancy smell to it!

PizzaBoi : LVL 32: VP 4.1: said:

PizzaBoi

4 votes NegativePositive

107 days 23 hours ago...

"war on bad breath."

Am I the only one who raised an eyebrow when I saw this?

magikmicky : LVL 33: VP 4.2: said:

magikmicky

-1 votes NegativePositive

107 days 21 hours ago...

wouldn`t it just make your breath smell like bark instead???

Acer_Vartan : LVL 36: VP 4.4: said:

Acer_Vartan

3 votes NegativePositive

107 days 19 hours ago...

Wow a study with NINE whole volunteers. That`s good science. The only way we are going to beat bad breath is to take the war to them so we don`t have to fight them here.

Muufley : LVL 44: VP 5: said:

Muufley

0 votes NegativePositive

107 days 5 hours ago...

Just wash your teeth.

jiggly : LVL 32: VP 4.1: said:

jiggly

-3 votes NegativePositive

107 days 3 hours ago...

If only they made a gum that would eliminate the smell of alcohol on your breath then I`d probably have a license right now.

d1dgreat1 : LVL 37: VP 4.5: said:

d1dgreat1

0 votes NegativePositive

107 days ago...

The stock on wrigleys(wwy) will soar

MrFrunzi : LVL 33: VP 4.2: said:

MrFrunzi

0 votes NegativePositive

106 days 22 hours ago...

^ @Pizzaboi

I read that first sentence and immediately scrolled to the comments to see who posted about it.

WAKEupB4its2L8 : LVL 34: VP 4.2: said:

WAKEupB4its2L8

0 votes NegativePositive

106 days 6 hours ago...

We have a war on everything, from E.D. to bad breath.. sigh.

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