Article Submitted by master911.
Red-faced officials at the Office of Government Commerce are trying to explain the thinking behind their new logo.
It cost £14,000 to create, but unfortunately nobody thought about what it would like when turned on its side.
The logo was intended to signify a commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.
Instead, it may turn the organization into a laughing stock.
Insiders say the logo was already emblazoned on to mousepads and pens before it was unveiled for employees, who spotted an 'alternative interpretation' of the logo within seconds.
A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organization that’s looking to have a firm grip on Government spend.
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