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the 2008 topps baseball series 1, which was released on feb. 6, included a card for a japanese high school pitching phenom named kazuo “the uzi” uzuki. as many collectors suspected, “the uzi” was a fabrication. one clue: kazuo uzuki means “the first son of april” in japanese. although listed at only 5-foot-11 and 165 pounds (1.8 meters and 75 kilograms), “the uzi” was said to be known for his devastating 104 mph (167 kph) fastball and was on his way to becoming the first japan-based high-schooler to jump straight to professional baseball in america. “the uzi” rookie card is limited to one out of every 72 packs of cards.
since the 1950s, topps has sold baseball trading cards filled with photos and stats, bringing the game to life. now the company is bringing its cards to life. beginning monday, collectors who hold a special topps 3d live baseball card in front of a webcam will see a three-dimensional avatar of the player on the computer screen. rotate the card, and the figure rotates in full perspective. it’s called “augmented reality,” a combination of a real image with a virtual one. “this is the ‘beam me up, scotty’ version of a baseball card that will get kids to buy more. we see this baseball season as a redefining moment for us,” said steve grimes, chief digital officer at topps. source
