Search Results for “shrimp”
There are 15 results.
- You are currently searching All Media
Video:
struggling to lure customers back amid increased competition, mcdonald's is adding a new item to its menu in japan: the shrimp burger.
the 270 yen ($2.40), burger, shown to reporters friday and set to go on sale this month, is the latest effort by the japan unit of the u.s. fast-food chain to win over japanese palates - and spark sales.
mcdonald's japan is also testing other additions, including chicken salad and yogurt.
the hamburger chain with more than 3,700 stores in the world's second largest economy has tried everything from tofu burgers to advertising blitzes to coax diners back to the golden arches after the company posted a loss in 2002 amid the mad cow scare.
"many people who used to come to mcdonald's had stopped coming, but they're coming back," said eikoh harada, who took over as chief executive in 2004.
profits at mcdonald's holdings co. (japan) ltd., about 50 percent owned by the u.s. mcdonald's corp. (mcd), have been gradually recovering since its first loss in 29 years in japan. although mcdonald's uses australian beef unaffected by mad cow disease, the fatal brain-wasting ailment, japanese consumption of beef - and big macs - dropped sharply at the time.
friday's news conference, held at a mcdonald's outlet in tokyo, included taste-tests of recent menu offerings such as a grilled chicken sandwich and yogurt with granola - all a change of pace from the big mac.
the shrimp burger developed especially for japan is a bit similar to the filet-o-fish, except it's filled with shrimp.
ap news
