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sexist?

the women will like this one.

• 3.5116/5
• 3927
• 11
• 7/26/2006
• by i_like_beans

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men with sexist views 'earn more'

men who grow up thinking women should stay at home may be labelled "old-fashioned" - but could end up well ahead in the salary stakes.

a us study, published in the journal of applied psychology, suggests that they will consistently out-earn more "modern-thinking" men.

on average, this meant an extra $8,500 (£4,722) a year.

one uk psychologist said men inclined to wield power in their relationships might also do this at work.

the study, carried out by researchers at the university of florida, was conducted on a large scale, with 12,686 men and women interviewed in 1979, when they were aged between 14 and 22, and three times in the following two decades, the last time in 2005.

the researchers asked them whether they believed a woman's place was in the home, or whether the employment of women was likely to lead to higher rates of juvenile delinquency.

predictably, more men tended to hold these views than women, although the gap has narrowed significantly over time.

however, when the men were asked about their salaries, another gap emerged, with those holding "traditional" views earning significantly more.

conversely, women who held the opposite view did earn slightly more, on average $1,500 (£833) more than women with "traditional" views.

dr timothy judge, one of the researchers, said: "more traditional people may be seeking to preserve the historical separation of work and domestic roles - our results prove that is, in fact, the case."

dr magdalena zawisza, a psychologist from winchester university, said that there were a number of theories which might explain the difference.

she said: "it could be that more traditionally-minded men are interested in power, both in terms of access to resources - money in this case - and also in terms of a woman who is submissive.

"another theory suggests that employers are more likely to promote men who are the sole earner in preference to those who do not - they recognise that they need more support for their families, because they are the breadwinner."

source

• 4.4993/5
• 1710
• 16
• 9/23/2008
• by InsayneJayne

Video:

sexist chauvinist pigs (comic)

how dare he.

• 4.683/5
• 4110
• 12
• 11/28/2008
• by InsayneJayne

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sexist speed limits (sign)

seems reasonable to me.

• 4.6187/5
• 2760
• 6
• 7/10/2009
• by bajaboy

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chocolate company attacked for "sexist" advert

confectionary giant nestle is under fire in britain over chocolate bar adverts suggesting football (soccer) is "not for girls".

the company is promoting a bar called footie with wrapper slogans including: "it's definitely not for girls", "no passes to lasses" and "no wenches on the benches".

wrappers also contain an image of a woman holding a handbag framed in a no-entry road sign.

the women's sports foundation said such advertising undermined attempts to encourage girls to play more sport and improve fitness levels in teenage girls.

"we'd rather not see this kind of advertising," she said.

"research shows that 40 per cent of girls have dropped out of sport by the time they reach 18. it's a serious problem with implications for health and fitness.

"there are all sorts of cultural barriers to women getting involved in sport. a campaign like this adds to the problem."

privately, staff at the equal opportunities commission said they were disturbed by the messages on footie bar wrappers.

a spokeswoman said she could make no official comment because confectionery advertising was not within the organisation's remit.

the uk's advertising standards authority said it had no powers to adjudicate on the wording of confectionery wrappers.

nestle said the footie bar was a version of the yorkie bar and the slogans were "meant to be humorous".

"the yorkie 'wenches on the benches' pack is meant to be tongue-in-cheek and humorous and we apologise if (anyone) has taken offence," said a nestle spokeswoman.

"the 'wenches on the benches' yorkie pack is part of the wider 'not for girls' yorkie campaign.

"the spirit of this is to reclaim chocolate for men, based on the consumer insight that there are not many things that men can look at and say that it's just for him.

"this is especially true for the chocolate confectionery market, which is full of female-targeted brands.

"yorkie was launched 26 years ago as the chocolate for men and used a very popular 'trucker' campaign.

"we are building on this strong male heritage using a light-hearted and fun way of talking about the differences between men and women."

news.com.au