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behavioral economist dan ariely studies the bugs in our moral code: the hidden reasons we think it`s ok to cheat or steal (sometimes). clever studies help make his point that we`re predictably irrational -- and can be influenced in ways we can`t grasp.
behavioral economist dan ariely, the author of predictably irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we`re not as rational as we think when we make decisions.
